![]() One year on, we have a strong and improving subscription marketing capability built from within our former audience development team.īuilding Extra Crunch has been a bit of a moonshot: both really hard and really edifying. They provide both edit and marketing with data-driven precision around who is likely to subscribe (or for that matter, buy a ticket to one of TechCrunch's many live events). Modern tools of the subscription trade, especially those from our data partner Piano, are critical. More "free" readership is a good thing, of course, but more paying readers is far better. The switch from audience development to subscription marketing takes a lot of learning, to be sure, but the reward is a much richer application of the audience mindset. In a similar way, it was a natural pivot for our audience development director, Travis Bernard, to take the lead marketing role for Extra Crunch. ![]() Today, we have a highly capable editorial team, no bigger than before, that is serving both missions better each month that goes by. For the most part, this has been a comfortable move away from the single-minded, audience-growth mindset typical of digital native media companies to a balance between open tech news in general, the broader appeal of the TechCrunch brand, and the Extra Crunch appeal, narrowcast, service-oriented editorial aimed at the hardcore TechCrunch readership - the founders, investors, and others in the startup ecosystem. Our editorial team, thanks to Matthew Panzarino, Danny Crichton and Eric Eldon, among others, figured out the right editorial approach for Extra Crunch, and shifted editorial resources internally to deliver. TechCrunch is on the path less taken, which is to recognize that we already have (most of) what we need to succeed, and we are better off for that. Quite a few media companies are working on similar efforts, and many are bolstered by investor bucks and layers of new employees. That means growth, which is rare treasure in the digital media world. “The segments in Pakistan that are likely to attract the best entrepreneurs and most investor capital in the years to come will be fintech, e-commerce and edtech,” says Khoso.Today marks the first birthday for Extra Crunch, and the subscription project is on a very healthy track to meet TechCrunch's strategic ambition: subscription revenues on par with those of our media advertising business. He’s identified three factors that are fueling investor interest: rapidly expanding mobile connectivity, an improved security situation, and critical legal and regulatory changes that are making the country more startup- and VC-friendly.ĭrawing a map of Pakistan’s tech ecosystem, Khoso identifies local companies trying to grab a slice of grocery delivery, e-commerce, ride-hailing and other sectors before examining the challenges still in place. “Even more excitingly, a large portion of this capital is coming from international investors from across Asia, the Middle East and even famed investors from Silicon Valley,” he notes in a guest post for Extra Crunch. ![]() So far this year, startups in Pakistan are on track to raise more than in the previous five years combined, according to Mikal Khoso, an early-stage investor at Wavemaker Partners. Image Credits: shan.shihan (opens in a new window)/ Getty Images Use discount code ECFriday to save 20% off a one- or two-year subscription. If you’re curious about how NS1 transformed “a slumbering and dreary yet reliable aspect of the internet” into “a strategic moat and an enterprise win” in just eight years, read on.įull Extra Crunch articles are only available to members. Since its founding in 2013, NS1 has raised more than $100 million to build an engineering team and robust product portfolio that’s expanded to include DDI, which helps companies manage internal networks. Domain name services (DNS), the system that directs readers to when they say or speak it into their web browser, are much the same way.įor the latest entry in a series of longform articles that explore the inner workings of notable startups, we looked at NS1, an internet infrastructure company best known for its software-defined DNS. Infrastructure doesn’t attract much attention until it fails. In one, riders waded through brown, waist-deep water another video showed a cascade rushing down a flight of stairs to a subway platform where passengers waited for a train. Did you see the viral videos of yesterday’s flooding in New York City subways?
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